Posting with a purpose

September 20, 2010 at 11:00 pm 2 comments

Do you? Post with a purpose that is? Are you speaking to your audience? Do you know who your audience is? These are all very relevant things to ask yourself when reviewing your social media strategy. Its true, generally no one cares what type of sandwich you had for lunch, or that your dog woke you up early. But, sometimes they do…it all depends on how you deliver your message. Is it intentional? We are taught to move from E to P (entrepreneurial to purposeful) is business. I believe that same strategy can be overlaid onto social media.
To give you an idea. Being entrepreneurial in social media means that you post, you’re going after it. But your posts may not really be engaging your friends or followers. They may lack life and excitement. No passion. Lets flip this theory. Your purposeful in your posts, you speak directly to your audience and you make them feel like they are a part of your life. They will begin to engage with you. They will feel your passion and your life through your posts.

Example of E: Went to lunch at Panera today  –Boring, uneventful, lacks passion, and just blah.

Now, lets look at this same statement with purpose: Just had an amazing lunch with clients at Panera…. the chocolate brownie is to die for!  — Exciting, talks about clients (which is a great shameless plug for business) and hits home about brownies. You’ve just made half of your fan base drool on their keyboards!

It’s all about engaging your audience and speaking directly to them with a purpose. Not just speaking words into the clouds and hoping someone hears it!

Happy Posting!


Entry filed under: facebook, Social Media, Twitter. Tags: , , .

To allow a post, or not allow A Comprehensive Plan

2 Comments Add your own

  • 1. Matt Thomson  |  September 20, 2010 at 11:10 pm

    Great reminder. More difficult and less intuitive than it sounds, but a great guide to keep in mind.

  • 2. Stephanie Wardwell  |  September 20, 2010 at 11:37 pm

    Great post! Thanks for sharing, Liz!


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