Do a little rant…make a little noise…Facebook tabs go bu-bye
OK OK! Let me be the first to say…yes, this may be a rant. A purposeful rant though. I have been hearing lots of complaining in the virtual world the last few that Facebook is taking down application tabs on personal profiles (11/3/10 to be exact). I have one thing to say about that. GOOD!! Yes, I know. All of my real estate friends love their “market snapshot” tab from Top Producer. Or how about the Realtor.com tab to “see my listings”.
GUESS WHAT?! Your Facebook profile is not an advertising platform and Facebook is taking the proper steps to keep it that way. As we have discussed in the past, social media is about building relationships… not being a billboard. This is simply a step in the process of getting rid of those people who have profiles as business’. You know the ones. Instead of it being a person… it’s a business. This is first off a violation of Facebooks terms of service, but secondly its just poor practice. THAT IS WHAT FAN PAGES ARE FOR! I know the argument, “It’s hard to get fans on my page. It’s much easier if I can just friend them”. I know. I have heard it a hundred times. Here is the bottom line, fan pages are for your business, profiles are for your life.
If you provide valid content and are consistent, you will get fans. Now, go build your business pages properly people!