Social Scoring – Are you hanging with the cool kids?
Ok. First off. Some of you may be wondering what social scoring is. Well, here it is. We all know that there are people in this world who have more influence than others do. Plain and simple. We listen to Michael Jordan selling Hanes because it just wouldn’t have the same effect if your crazy uncle Billy was the guy in the commercial. So since we look to regular media celebrities it was only a matter of time before we looked to social media celebrities. Now I am not saying we’re looking for Tila Tequila (old-time MySpacers know what I am talking about). However, what we ARE talking about is people who have a social influence, a following, a pull.
Enter Klout. Klout popped on the scene about a year ago; and really hit main stream summer of 2010 with their Facebook integration. Klout measures you’re overall social influence through a number of factors. Now, two days ago I was able to have a great discussion with some social media greats that you can listen to the archive on blog talk radio. In this conversation we explored the pros, cons and other aspects of social scoring. You’ll hear right off the bat that I am pro social scoring.
But the big question is how does this apply to you, as a real estate agent.
Think of it this way. Social Media is like the new BNI. Made for making connections, networking and connecting with the right people. When you look at the social platforms there are so many people to weed through, who to talk to, who to connect to, who to spend time with. You could miss valuable connections if you don’t pay close attention! If you check out someones Klout score you may realize that they have a lot of sway. Someone who may be the “mayor” or your community – could be right under your social media nose!
So next time you meet someone while prospecting it may be worth it to check out their Klout score. Maybe even check your sphere and past customers. Think about the benefit that someone with social sway could bring to your business. This is no joke folks. It may sound a little snotty, like we are only going to talk to “the cool kids” who are popular. If they know you and they like you…. and they know lots of people for you to do business with you’ve just hooked the big fish 😉